La-Z-Boy Launches Sweepstakes and Campaign to Encourage Passengers to Keep Seats Upright During Holiday Travel
La-Z-Boy recently unveiled a campaign that urges airline passengers to refrain from reclining their seats during airline flights, particularly during the holiday season when record numbers of travelers are flying. La-Z-Boy, known for its comfortable, high-quality recliners, emphasizes that while comfort is essential, it should never come at the expense of invading other passengers’ space and comfort. To encourage positive action, the furniture maker is sponsoring a sweepstakes for anyone signing a pledge to “Do the upright thing” and avoid reclining when flying. The prizes include five packages including a La-Z-Boy recliner valued up to $1,000 and $500 in credit for airfare.
La-Z-Boy Senior Director of Consumer Marketing, Nelly Martinez, said, “La-Z-Boy has spent nearly 100 years innovating and crafting the most comfortable, high-quality recliners. While this continues to set our products apart, we believe comfort shouldn’t come at others’ expense. Our #BanReclining campaign is simple: Just because you can recline doesn’t mean you always should.”
The debate over when it’s appropriate to recline a seat on an airplane has become a contentious issue, often sparking heated confrontations. In recent years, viral conflicts of in-flight arguments triggered by reclining seats have flooded social media platforms. The issue often escalates during the holidays when millions of passengers are flying. To address this, La-Z-Boy has launched its #BanReclining campaign, encouraging passengers to pledge to keep their seats upright. The campaign will feature videos, digital billboards, social media posts, and influencer collaborations capturing emotions experienced by flight passengers when their small spaces are reduced by reclining passengers.
Watch this La-Z-Boy YouTube video to view the campaign video: https://www.youtube.com/watch?v=5iNGAGsR6H0
Capriotti’s Unveils “25 Days of Deals” Campaign to Enhance Customer Engagement, Providing Exclusive Offers for Rewards Program Members
Capriotti’s Sandwich Shop, renowned for its award-winning handcrafted subs and cheesesteaks, is celebrating the holiday season with a special month-long event called “25 Days of Deals.” This festive promotion offers exclusive daily deals to Capriotti’s Rewards members throughout December, providing the perfect opportunity to indulge in some savory and delicious sandwiches. With a variety of limited-time offers, fans can enjoy exclusive perks, discounts, point multipliers, and freebies all month long. The promotion kicked off during Black Friday weekend with a special Buy One, Get One 50% off sub promotion.
Capriotti’s CMO Kim Lewis said, “The holiday season is all about joy, and we’re excited to share that with our fans throughout the month of December. We’re showing gratitude to our loyal rewards members by making the season a little brighter – and a lot tastier!”
To participate in “25 Days of Deals,” customers must be Capriotti’s Rewards members. Signing up is easy by texting CAPS to 50402. In addition to the daily deals, new offers will be revealed every day via email or app notifications. Non-members can also join and instantly receive a personalized code for a free 8-inch small sub with any purchase. Visit Capriotti’s website to learn more about the promotion and locate a nearby shop to enjoy the holiday deals.
Learn more about the Capriotti’s Rewards Club here: https://capriottis.com/rewards
Amazon Connect Introduces New Generative AI Features to Enhance the Customer Experience
Amazon Web Services (AWS) recently announced significant updates to its cloud contact center solution, Amazon Connect. The new enhancements are expected to improve the customer experience through generative AI solutions that provide more efficient, personalized service. With features like automated segmentation for outreach, AI-powered self-service options, and improved agent performance evaluations, businesses can now resolve customer issues faster while optimizing operations and reducing costs. Amazon Connect’s generative AI tools enable seamless communication across channels, helping organizations foster better customer relationships and enhance loyalty.
Amazon Connect at AWS Vice President and General Manager Pasquale DeMaio said, “With Amazon Connect, in addition to evolving customer service, we’re also fundamentally reimagining how organizations build, nurture, and sustain customer relationships. By using generative AI to improve the customer experience, Amazon Connect is paving the way for a future where every customer interaction is an opportunity to delight and foster long-term loyalty. The continuous evolution of Amazon Q in Connect is giving organizations the power and flexibility needed to handle sophisticated customer service scenarios without requiring programming expertise.”
One of the key updates includes Amazon Connect’s automated segmentation, which allows businesses to deliver targeted, personalized outreach based on both real-time and historical data. This feature ensures organizations can reach customers with timely recommendations based on their specific behaviors and needs. For instance, airlines can automatically offer loyal customers priority rebooking during flight delays. Additionally, Amazon Q in Connect provides customizable AI-powered self-service experiences, enabling businesses to offer tailored responses and proactive actions to customers. This technology enhances the self-service experience while ensuring smooth transitions to live agents when necessary, reducing customer effort and increasing satisfaction.
Learn more here: https://aws.amazon.com/blogs/aws/newly-enhanced-amazon-connect-adds-generative-ai-whatsapp-business-and-secure-data-collection/
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Original Article Links:
Decline to Recline: La-Z-Boy Launches Campaign to Ban Reclining on Airplanes
Capriotti's Launches "25 Days of Deals" to Celebrate the Holiday Season
Amazon Connect Puts Generative AI to Work Improving End-to-End Customer Experiences