Renowned Kentucky Bourbon brand, Maker’s Mark®, is bringing the essence of its Loretto, Kentucky distillery to The Big Apple with an immersive and festive holiday pop-up experience. From December 11 to December 22nd, bourbon enthusiasts of legal drinking age can visit the Maker’s Mark Winter Wheat Wonderland, located in Union Square Park, New York City. The exclusive event is available by reservation only.
Maker’s Mark Managing Director Rob Samuels said, “True to our founders’ vision and our pursuit of handcrafted excellence, we’re thrilled to bring the spirit of Star Hill Farm, homeplace of the Maker’s Mark Distillery, to New York City for the holidays.” Samuels, an eighth-generation whisky maker, continued by saying, “Since my grandparents, Margie and Bill Samuels Sr., created Maker’s Mark over 70 years ago, we have built the brand in unconventional ways that resonate with bourbon enthusiasts across the country and around the world, and this pop-up will be no exception.”
The twelve-day event will celebrate the holiday season with a unique Maker’s Mark flair. Guests will be greeted by displays of wheat fields and festive displays inspired by Star Hill Farm. Visitors will also have the opportunity to engage with immersive Maker’s Mark experiences, including personalized holiday labels to use on gifts and Maker’s Mark glassware dipped in red wax.
The event wouldn’t be complete without a fully stocked Maker’s Mark bar, tasting library, and lounge, complete with seasonal cocktails and Maker’s Mark expressions, such as Maker’s Mark 46 and 101, and the 2024 Wood Finishing Series and Cellar Aged releases. Additionally, a Maker’s Mark general store will sell branded glassware, ornaments, and calligraphed labels.
The first night of the pop-up event will feature a warm welcome by carolers and renowned bartender Colin P. Field behind the bar. Field will debut a signature cocktail program, “Le 46,” celebrating the bold caramel and vanilla notes of Maker’s Mark 46, aged with French oak staves. Throughout the event, guests can enjoy special appearances, including visits from the New York Knicks and more.
Maker’s Mark kicked off the holiday season with a new commercial showcasing bourbon as the ideal handmade gift. View the video on YouTube here: https://www.youtube.com/watch?v=s_cfPDQVHOc
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