Loyalty360 Reads: June 14: Reese’s Customer Experience in Times Square, Caesar’s Partnership with Peyton Manning’s Omaha Productions, and More

Reese’s Opens New Experience at Hershey’s Chocolate World in Times Square
Hershey’s Chocolate World in Time Square opens new Reese’s Stuff Your Cup experience. Guests can create a custom one-pound Reese’s Cup with a variety of mix-ins. Until now, this is experience was available only at Reese’s factory in Hershey, PA.

By sharing a photo of their custom Reese’s Cup on Instagram, fans can enter for a chance to have their creation featured on the menu in both Times Square and Hershey, PA locations, receive an official diploma from Reese's University, and a free Reese's Stuff Your Cup treat.

Caesar’s Partners with Peyton Manning’s Omaha Productions
Caesar’s Entertainment announced a strategic partnership with Peyton Manning's Omaha Productions. Together, Caesars Sportsbook and Omaha Productions will launch the Omaha Audio Network, a full-service audio production network, a variety of new digital series developed specifically for Caesars Entertainment and Omaha Productions' social media channels, and a live event series later this year.

Through this alliance, Manning and Omaha Productions will also serve as Executive Producers for a variety of new digital series that will live on Caesars Entertainment, Caesars Sportsbook, and Omaha social media channels.

Southwest Airlines Celebrates with Bonus Points Sweepstakes
Southwest Airlines announced a daily sweepstakes to celebrate its 51st birthday and national holiday, Wanna Get Away Day. Customers have daily opportunities to win prizes like round trip travel for two, Rapid Rewards bonus points, and a promotional Companion Pass on the Wanna Get Away Day website. Last year, in celebration of the 50th Anniversary of its first commercial flight, Southwest declared June 18 as Wanna Get Away Day and registered the day with the National Day Calendar. 

Customers have daily opportunities to play fun sweepstake games, themed to illustrate the different perks of the carrier's newest fare product, Wanna Get Away Plus.

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