Loyalty360 Reads: July 20: Shipt to Diversify Portfolio, WorldHotels Collection Expansion, and More

Shipt Aimed to Diversify Portfolio
Shipt will expand by diversifying the stores it delivers from including places such as local ethnic grocers. The business unit can build its last-mile delivery service further, including more packages from Target sortation centers. Since the start of the pandemic, Shipt tripled its national network of personal shoppers. To continue to grow, the company is adding smaller, local stores and ethnic grocers.

The company also recently added two national heavyweights, Walgreens and 7-Eleven. In addition, Shipt is growing its last-mile delivery service, Shipt Driven. The company will also continue to focus on personalization and improving the customer experience. 

WorldHotels Collection Expands Hotel Offerings
WorldHotels Collection announced today the expansion of its hotel offerings in premier destinations across Europe. The addition of these properties is part of the company's larger effort to strategically expand its footprint in key destinations across the globe. Guests can enjoy the benefits of WorldHotels Rewards loyalty program when staying at these properties.

With the recent appointment of Ron Pohl to serve as the organization's global President, the organization is focused on driving superior revenue to its hoteliers, expanding its portfolio of offerings in premier global destinations, building brand awareness, strengthening its loyalty  program, and providing exceptional experiences for its guests.

CrossTower Partnership with Ripple Provides More Sustainable NFTs
CrossTower is partnering with Ripple to add NFTs minted on the XRP Ledger, the low-cost and carbon-neutral blockchain, to the CrossTower NFT marketplace. The marketplace enables developers to quickly onboard NFT projects by giving them access to out-of-the-box infrastructure including wallets, payments, liquidity support, and more. CrossTower's NFT marketplace is built for developers and creators seeking a holistic service to take their projects from idea to fruition.

For fans, the marketplace delivers an engaging user experience, connecting them with creators and brands. Fans will benefit from an optimized digital purchase experience with the ability to transact NFTs via credit card and receive the assets through integrated wallets on the XRP Ledger.

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