Loyalty360 Reads: January 16 | See the Northern Lights with Alaska Airlines, Walmart Announces Commitment to Puerto Rico, and More

Customer Service

Alaska Airlines harnesses Northern Lights forecast data for bucket list trip

Starting this week, travelers will have the opportunity to see the Northern Lights. Using the University of Alaska Fairbanks Geophysical Institute’s aurora forecast, Alaska Airlines is offering up to 35 percent off airfare for travel between the Lower 48 and Fairbanks and Anchorage through Feb. 12. The more intense the Northern Lights forecast, the more flyers will save on flights. “Everyone loves a lighter fare,” Natalie Bowman, Alaska Airlines' managing director, marketing and advertising, said in a release. “As the airline that helps savvy adventurers explore from Alaska to Latin America, we're excited to harness the brainpower of aurora researchers to fulfill guests' wanderlust goals. This is just the start of how we'll use dynamic data in the future to appeal to our flyers’ passions.”



Corporate Social Responsibility

Walmart announces $500,000 commitment to assist Puerto Rico with earthquake relief

Walmart and the Walmart Foundation are committing up to $500,000 in cash and support for relief and recovery after the recent earthquakes in Puerto Rico. Walmart says the support will aid the American Red Cross, Salvation Army, World Central Kitchen and Mercy Corps through cash grants and product donations. “Our hearts go out to the people of Puerto Rico as they work to recover from the impact of the earthquakes,” Julie Gehrki, vice president, philanthropy at Walmart, said in a release. “In times like these, it’s so important to help meet the needs of our associates and our customers in the devastated area, as well as support the non-profits, first responders, local officials and government organizations that are working tirelessly to provide relief.”




California Pizza Kitchen Partners With Yumpingo to Harness the Power of Instant Guest Feedback

Yumpingo, a restaurant intelligence platform, recently announced a partnership with California Pizza Kitchen (CPK) to bring real-time guest insights to the restaurant brand. CPK piloted Yumpingo at three restaurants in the Los Angeles market beginning in August 2019. California Pizza Kitchen then gave the go-ahead for the platform’s one-minute review for national rollout to all 181 CPK locations in the United States in the first half of 2020. “The Yumpingo platform engages guests in a one-minute digital conversation at the check presentation step of service using a POS-integrated CPK-branded device,” according to a release.


Toshiba Empowers Customer Experience at Weis Markets

Toshiba Global Commerce Solutions is helping Weis Markets improve its customer experience by adding Toshiba’s self-checkout systems. With the goal of improving the customer experience at its’ stores, Weis Markets will be able to offer more efficient transactions for its shoppers. Cash and cashless systems will offer customers checkout options, and the self-service technology will give the grocer a more personalized point-of-purchase experience. “The inclusion of Toshiba self-checkout systems across our stores improves our overall customer experience,” Weis Markets Chief Information Officer Greg Zeh said in a release. “Beyond affording our clientele a more personal checkout, Toshiba’s technology and operational expertise have helped improve throughput and overall store performance.”



Employee Engagement

Church’s Chicken Wins Employee Experience Champion Award

Church’s Chicken has been selected as one of the two first recipients of the Employee Experience Champions Award, as recognized by Akumina, a leader in creating digital workplaces for global enterprises. The recognition comes after Church’s Chicken transformed its corporate intranet into a more modern digital workplace. Designed as a one-stop shop for everyone associated with the organization, Team Church's focuses on increasing engagement and improving productivity. “We knew we needed a better intranet; one that would serve a single, robust tool for corporate internal communications, team and core business applications, as well as messaging and collaboration,” Karen Viera, SVP & Chief People Office, said in a company release.

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