Loyalty360 Reads: Giant Food Slashes Prices and Enhances Rewards Program

Giant Food Cuts Prices on Essential Items and Introduces 2x Rewards Program
 
Giant Food, a Washington, D.C. regional grocery chain, rolled out significant price reductions on products under its private brand selection, including Giant brand, Taste of Inspirations, Nature’s Promise, Smart Living, Companion, Always My Baby, and CareOne. The grocery retailer is also expanding its Flexible Rewards® loyalty program, offering double points for every dollar spent on more than 12,000 private brand items, including staples like milk, bread, bacon, cheese, frozen vegetables, produce, and meat. The points are redeemable for groceries, gas purchases, and travel offerings. Customers should look for the “Compare and Save” tags to discover which items provide the added savings.
 
“At Giant Food, we have always offered great savings to our customers through our weekly Bonus Buy promotions,” said Ira Kress, President of Giant Food. “With our new program, we aim to introduce more shoppers to our lower-cost store-brand items, which deliver the same quality as national brands. Our Flexible Rewards customers will be able to maximize their savings with the expanded program. We invite more customers to explore the rewarding savings opportunities available in every aisle of our stores.”
 
New and existing Flexible Rewards members can opt into the 2x reward offer for the entire year by simply clipping it in their online coupon gallery. Members can earn more points by shopping Giant’s weekly offers.
 
Learn more about Giant Food’s Rewards Program here:
https://giantfood.com/rewards-overview
 
 
SONIC® Honors Educators with Exclusive Rewards During Teacher Appreciation Week
 
SONIC® Drive Inn celebrated Teacher Appreciation Week by rewarding educators who are members of the SONIC Teachers’ Circle Rewards Program. Beginning May 6, 2024, members will receive five exclusive rewards, redeemable for a variety of delectable SONIC menu items. These include BOGO SONIC Blasts®, BOGO entrees, SONIC Cheeseburgers, large drinks or slushes, and small sides. Educators can redeem their rewards with a qualifying purchase through May 20, 2024.
 
The SONIC Teachers’ Circle program, available through the SONIC App, is open to all K-12 and university faculty and staff. The limited-time perk offerings coincide with SONIC’s Limeades for Learning initiative. Through the program, SONIC supports local public schools by donating a portion of proceeds from select purchases. Since its inception in 2009, SONIC has contributed over $27M to local classrooms.
 
Learn more about the SONIC Limeades for Learning program here: 
https://www.foundation.sonicdrivein.com/limeades-for-learning
 
 
Wow Bao Introduces a New Mobile App Powered by Lunchbox
 
Wow Bao, a popular Asian fast-casual chain, introduced a new mobile app in partnership with Lunchbox, a restaurant technology solution provider. The innovative app promises to transform the user’s dining experience by offering a seamless interface for ordering delivery, purchasing grocery store products, and earning rewards. With over 700 virtual kitchens nationwide, Wow Bao’s new app allows customers to place orders anytime, anywhere. Users can also access Wow Bao’s offerings from over 6,000 retailers across the country thanks to a fully branded custom user interface.
 
“The launch of Wow Bao’s new app couldn’t have come at a better time in our technology evolution, as we have always aimed to provide our fans with the most delicious food and most seamless way to enjoy it, all while earning rewards for their loyalty,” said Geoff Alexander, President and CEO of Wow Bao. “We partnered with Lunchbox because they’re a best-in-class leader in restaurant loyalty, catering, and online ordering. Their team exceeded our expectations and delivered a stellar product in record time.”
 
The new app also integrates Wow Bao’s Hot Buns Club rewards program, making it easier for customers to consolidate orders and earn and track points and rewards. Furthermore, the app incorporates Wow Bao’s Consumer Packaged Goods (CPG) vertical, enabling users to purchase products from their local grocers directly through their mobile devices. Users can also access Wow Bao’s exclusive Dim Sum Palace experience on Roblox via the app, offering interactive engagement and the chance to win prizes.
 
Learn more about the Hot Bun’s Club Rewards Program here:
https://www.wowbao.com/hotbunsclub/
 
 
Read More on Trends, Updates, and Industry Leaders  
 
 
Original Article Links:
 
Grocer lowers prices on essential basket staples, asking customers to “Compare & Save” versus National Brands
 
SONIC® Drive-In Celebrates Teacher Appreciation Week with Bundle of Freebies for Educators
 
Wow Bao Launches New Mobile App Experience with Lunchbox

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