Loyalty360 Reads: February 7 | 7-Eleven Pilots Cashierless Store Concept, JCPenney Unfolds Reimagined Denim Collection, and More

7-Eleven Pilots Cashierless Store Concept
7-Eleven, Inc. is testing a cashierless store at its corporate headquarters, in Irving, Texas. The 700-square-foot non-traditional store is available to 7-Eleven employees during the pilot phase. “Retail technology is evolving at a rapid pace and customer expectations are driving the evolution,” 7-Eleven President and CEO Joe DePinto said in a release. “Our team is dedicated to continuing 7-Eleven's legacy of innovation with industry-leading digital solutions. Most recently that has included our award winning 7Rewards loyalty platform, 7NOW on-demand delivery, mobile checkout, and now our new cashierless store.”
JCPenney Unfolds Reimagined a.n.a Denim Collection with Assortment of Honestly Good Jeans
JCPenney recently announced a new assortment of jeans with a reimagination of its a.n.a brand. The collection is “focused on the denim customers love and a size-inclusive selection for all body shapes and sizes,” according to a company news release. “With the reimagination of our a.n.a brand to be more denim focused and friendly, we will continue to establish ourselves as a destination for casual apparel and accessories,” Michelle Wlazlo, executive vice president and chief merchant, said in the release. “We are confident this new selection will help customers find the elusive perfect pair of jeans, in just the right size and style preference.”
The NBA Taps SCENE as Official Entertainment Loyalty Partner in Canada
The National Basketball Association and SCENE recently announced a partnership that will make SCENE the entertainment loyalty partner of the NBA in Canada. SCENE's rewards program portfolio now expands beyond entertainment and lifestyle and into sports, offering cross-marketing opportunities between the two brands. “As the NBA’s impact and influence continues to expand into lifestyle and entertainment, we’re thrilled to offer Canadian basketball fans and moviegoers even more opportunities to experience our game,” Leah MacNab, Managing Director, NBA Canada, said in a release. “Through our new partnership, we're excited to help amplify and reward NBA fans and SCENE members’ passions.”
Corporate Social Responsibility
Nike: Check Out Team USA’s 2020 Medal Stand Collection
Nike says its Team USA collection elevates sustainability. “Inspired by the recycled materials that make up the medals, Nike designers reimagined the iconic Windrunner jacket with 100 percent recycled polyester,” per a Nike news post. The national team logo on the jacket is stamped with recycled Nike Grind rubber. Additionally, the pants for Team USA are made from 100 percent recycled nylon, with a 100 percent recycled polyester mesh lining.
Customer Engagement
Coors Light Wants to Make a Canine Your Valentine This Year
As it encourages people to skip Valentine's traditions and spend the day with a furry friend, Coors Light will help pay fees for 1,000 dogs adopted between 12 p.m. CT on February 4 and 11:59:59 p.m. CT on February 21, 2020. A company release states: “Anyone of legal drinking age who resides in an eligible state and adopts a dog between February 4–21, 2020 can have Coors Light help cover their adoption fees. Eligible participants can text "COORS4k9" and a picture of their adoption receipt to 28130. After review, the first 1,000 eligible participants will be given $100 to apply toward their adoption fees.”

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