Loyalty360 Reads: February 8 | McDonald’s Enters Next Phase of Loyalty Program; Buy Now, Pay Later Grows; and More

McDonald’s Enters Next Phase of Testing a U.S. Loyalty Program CNBC says that McDonald’s said that it has entered the next phase of testing a U.S. loyalty program before it launches nationwide later this year. The fast-food giant has successful rewards programs in other countries, like France, but this is the closest it’s come to bringing one to its home market. In November, the company began testing in Arizona and Nevada. It added restaurants in New England to the test several weeks ago. As of Wednesday, roughly 900....