Loyalty360 Reads: February 3 | Ulta Beauty Announces Diversity and Inclusion Commitments; Miller Lite Rewards Fans During Michelob Ultra

Ulta Beauty Announces Diversity and Inclusion Commitments
Ulta Beauty, the nation’s largest beauty retailer, shared diversity and inclusion commitments with a keen focus on brand amplification and support, assortment growth, and equitable, welcoming guest and associate experiences. The 2021 commitments reflect a planned investment of more than $25 million. Additionally, the company announced Tracee Ellis Ross, CEO and founder, PATTERN Beauty, as the company’s Diversity and Inclusion Advisor, a formalized role to provide counsel, inspiration and drive accountability.

“As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity,” said Mary Dillon, CEO, Ulta Beauty “We are deeply committed to leading purposefully with and for underrepresented voices across retail and beauty on our D&I journey.”
Miller Lite Rewards Fans During Michelob Ultra's Big Game Spot
Miller Lite is responding to Michelob Ultra's Big Game ad by releasing a campaign of its own featuring a 836-character URL proven to burn the single calorie difference between Miller Lite's 96 calories and Michelob Ultra's 95 calories.

The campaign reminds drinkers that enjoying a beer with more taste is worth the one extra calorie, and beer drinkers are encouraged to type the URL during Michelob Ultra's ad on Sunday, February 7 to get a six-pack of beer on Miller Lite.
Alliance Data Introducing New Private Label Credit Card Program For Famous Footwear
Alliance Data Systems Corporation announced its Card Services business, a provider of market-leading payment products and digital solutions including Bread and Comenity-branded financial services, is introducing a private label credit card program for Famous Footwear, a leading destination for family footwear.

The Famous Footwear Famously You Rewards Credit Card will be offered exclusively to the approximately 22 million members of the brand's award-winning loyalty program, Famously You Rewards, providing accelerated rewards and a compelling first purchase incentive to attract new cardmembers.
Fifth Season Expands To More Than 75 Giant Eagle And Market District Locations In Two States
Fifth Season, a vertical- and robotic-farming pioneer headquartered in Pittsburgh, announced a significant expansion of its distribution partnership with Giant Eagle Inc., one of the nation's largest food retailers and distributors with approximately $9.2 billion in annual sales. Beginning Monday, four SKUs of Fifth Season's ultra-fresh, locally grown leafy greens and ready-to-eat salads are available at more than 75 Giant Eagle and Market District locations across the Cleveland, Columbus and Pittsburgh metro areas.

"We are committed to offering Giant Eagle and Market District guests access to the highest quality fresh, locally-sourced produce no matter the season through innovative growing practices like vertical farming," said Dave Rajkovich, Vice President of Fresh Merchandising, Giant Eagle, Inc. "We are excited to expand our partnership with Fifth Season to make their delicious, local greens and salads available in 75 locations across the Giant Eagle footprint." 
Fetch Rewards Hires Nupur Sadiwala as Chief Financial Officer
Fetch Rewards announced that it has hired Nupur Sadiwala to be its Chief Financial Officer. In her role, Sadiwala will play a critical part in building out the company's financial systems to drive business performance and will be a key contributor to the overall strategy development at Fetch.

With her background in hyper-growth startups and a demonstrated history of working in fast-paced environments, Sadiwala brings a wealth of experience and knowledge to the team, said Wes Schroll, founder and CEO of Fetch Rewards.

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