Loyalty360 Reads: February 24 | Shake Shack Launches Chef Collaboration Series; Kellogg Leverages ‘Next-Generation Data and Analytics’; and More

Shake Shack Launches Chef Collaboration Series to Benefit Nonprofits
Shake Shack announced the launch of Now Serving: A Collab Series by Shake Shack. Now Serving is a series of collaborations with well-known chefs and restaurateurs across the U.S. featuring unique, exclusive menu items available for a limited time, with a portion of net proceeds benefiting local nonprofits helping those in the restaurant community.

The series kicks off March 4 in Houston with Chris Shepherd, Owner and Executive Chef of Underbelly Hospitality, who has teamed up with Shake Shack on the Southern Smoke Chicken: a crispy chicken breast sandwich served with Shepherd’s spicy bacon jam, pickled jalapeño mustard, cherry peppers and shredded lettuce. Net proceeds from the collaboration will go toward Shepherd’s own Southern Smoke Foundation, a crisis relief organization for people in the food and beverage industry co-founded by Shepherd.
 
Kellogg Leverages ‘Next-Generation Data and Analytics’
As the pandemic nears the one-year mark, food and beverage companies face increased pressure to maintain new consumers gained during the pandemic while also engaging additional shoppers over record household penetration increases in the last year – a challenge that Kellogg is meeting with improved use of data and analytics that allow for enhanced targeting, personalization and engagement.
 
Nokia Approves A Reward Program For Talented Employees
The Nokia Board of Directors just approved a new long-term incentive plan (LTI Plan) which seeks to recognize, reward, and retain all talented Nokia employees, and the program will be active until December 31, 2023.

Under the new long-term incentive plan, qualified executives and employees may be granted awards in the form of performance shares and restricted shares. Depending on the award, this may be subject to applicable performance metrics as well as performance and/or restriction periods of up to 36 months. Consequently, restrictions for the last awards granted under the LTI Plan will end in 2026.
 
Tide Helps Lighten the Load for Texas Families Faced with Crisis
Families across the state of Texas are suffering from the effects of an unprecedented string of harsh weather leaving millions without access to electricity, heat, water and much more. To help lighten the load for families in Texas, Tide Loads of Hope powered by Tide Cleaners will be offering free laundry services at all Texas Tide Cleaners locations. Tide Cleaners businesses are locally owned and operated. In an uncertain time, Tide Cleaners hopes to provide the certainty of clean clothes to the community in an effort to help those in need.

Texas residents can locate a nearby Tide Cleaners and get their personal clothes washed for free beginning Monday, February 22 through the end of operating hours on Friday, February 26. Tide Cleaners believes in the importance of life over laundry.
 
PizzaForno Plans Digital On-Demand, Handmade Artisanal Pizza
PizzaForno, creators of one of North America's only automated pizza ovens that bakes artisanal pizzas, is bringing its licensee opportunity to the United States. Seeing the success it has experienced throughout Canada with its independent and corporate licensees, PizzaForno's founders are now offering the license opportunity in select U.S. markets.

After visiting a small town in France and seeing the successes of automated pizza ovens overseas, PizzaForno Founders William Moyer and Les Tomlin knew communities throughout North America would appreciate a brand built around the high quality product and convenience. In 2018, the founders introduced PizzaForno to Canadian consumers to experience the fresh-made artisanal pizza for themselves and obtained exclusive distribution rights for the technology.
 
 

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