Keebler is
partnering with Make-A-Wish to spread more magic and wishes – one cookie at a time – contributing $750,000 since 2020 to go towards granting more wishes – and inspiring others by sharing one wish kid's story.
For over 150 years, Keebler has been spreading Elfin' magic from the Hollow Tree and this year they'll create more magic through their partnership with Make-A-Wish, with a commitment to grant more wishes and move others to support the foundation and give children with critical illnesses, renewed strength.
Jessa – a 7-year-old – who battles a complex nervous system disorder, had one wish – to spread magic and reign as the queen of the Queen City, in Charlotte, North Carolina – and thanks to Make-A-Wish, her wish came true. Now, Keebler is bringing her story to life in a nearly 2-minute long "
Dunkumentary" – about the average time it takes someone to eat two cookies with a glass of milk – a touching animation for families to enjoy together.
To see the magic of Keebler and watch Jessa's story, starting today, people are invited into the Hollow Tree for the first interactive experience in Keebler's history! Once inside, experience the magic of Keebler and Make-A-Wish's partnership with Ernie™ and the Keebler Elves as your guides: Watch the Dunkumentary, uncover other wish kids' stories, click to donate to the cause and learn all about the Keebler cookies – and where you can find them. Just scan a QR code on specially marked packages of Keebler cookies to be transported into the Hollow Tree, through the use of AR (augmented reality), and experience the magical world of the Keebler Elves.
"Giving back moments of joy and magic is central to what Keebler stands for as a brand and we loved bringing Jessa's story to life,"
said Ryan Nolan, Brand Manager, Keebler. "We are honored to partner with Make-A-Wish to support the work that they do helping children, like Jessa, by spreading a little magic to families in need."
Families can go to
https://www.keebler.com/en/granting-wishes-in-2021/ or follow @Keebler on Instagram or @KeeblerUS on Facebook to learn more and donate to Make-A-Wish.
"For more than 40 years, Make-A-Wish has been bringing hope and joy back into the lives of children with critical illnesses and their families," said LuAnn Bott, vice president of corporate partnerships and revenue services at Make-A-Wish America. "We are grateful to continue our partnership with Keebler to bring the power of wishing to children and their families when they need it most."