Loyalty360 Reads: February 21 | Duck Donuts Launches Rewards Program, Daily’s Upgrades Loyalty Program, and More

Loyalty / Rewards Programs
Duck Donuts Launches Rewards Program with LevelUp
Duck Donuts has launched Duck Donuts Rewards, a mobile loyalty program operated by LevelUp. The app is designed to work seamlessly with the brand’s existing point-of-sale technology. “We are thrilled to announce the official launch of Duck Donuts Rewards, giving us the opportunity to further engage and reward our loyal guests with our point-based system,” Russ DiGilio, Duck Donuts founder and CEO said. “Duck Donuts Rewards provides a mobile-friendly user experience and convenient way to enjoy our warm, delicious and made-to-order donuts. Having the ability to order donuts and earn rewards in the same app truly streamlines the checkout experience for our customers.”
Daily’s Upgrades Loyalty Program
Daily’s, operator of 36 convenience stores in Florida, announced it will upgrade its loyalty program with the one-to-one capabilities of the Paytronix platform. The new program is the first step in a broader plan to enhance customer experience through updated technology. “Our customers love our loyalty program but transitioning to a more modern platform will allow us to give them even more benefits and opportunities,” said Max Glober, Daily’s Director of Marketing. “We plan to offer our Daily’s Rewards members special pricing, club rewards and sweepstakes, as well as higher tiered rewards for our most loyal customers. We’ll also surprise and delight our members with random rewards and will focus on driving growth toward our more unique items like our proprietary food offerings.”
Pampers Launches “Share the Love” Campaign
According to a new Pampers survey conducted among North American moms, 9 out of 10 worry they aren’t doing a good enough job. “To help turn this self-criticism into self-compassion, Pampers is launching ‘Share the Love’ – a movement that empowers moms to rethink internal dialogues and come together to celebrate their extraordinary role in their families’ lives,” a release states. “At Pampers, our mission is to encourage moms to extend more compassion and acceptance to themselves, because helping moms focus some care inward contributes to the happy, healthy development of their babies,” Andrew Schulten, Vice President and General Manager Baby Care North America, Procter & Gamble, said in the release.
Food-Delivery Firms Put Mergers, IPOs on the Menu
“The biggest food-delivery companies in the U.S. are seeking to shore up their finances through mergers or public listings, according to executives in an industry that has generated rapid growth but spotty profits,” according to article from The Wall Street Journal. “DoorDash Inc., Postmates Inc. and Uber Technologies Inc.’s Eats have each discussed merging in various combinations last year, according to people familiar with those talks. None resulted in a deal.”
Corporate Social Responsibility
Manchester United Launch Ignored Campaign
Manchester United has launched IGNORED – a new campaign to raise awareness of the importance of talking about mental health – as part of its commitment to equality, diversity and inclusion. The IGNORED initiative features a film that “includes members of the men’s and women’s teams encouraging people to overcome the stigma around mental health,” according to the club.

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