Loyalty360 Reads: February 19 | Accor and Visa Form Global Partnership, Raley’s Celebrates 85th Anniversary, and More

Accor and Visa form global partnership
Accor and Visa recently announced a global partnership to bring new payment experiences to ALL-Accor Live Limitless loyalty members. The partnership brings together Accor’s loyalty program and Visa’s global payment capabilities to create the ALL Visa card. “Accor will be collaborating with Visa partner financial institutions and banks in key markets across Europe, North and South America, Middle East and Asia Pacific to issue the new ALL Visa card,” an Accor release states. “It will offer members tailored rewards based on customer preferences and the ability to earn more loyalty points when staying at an Accor property or when making purchases.”
UEFA and Disney launch Incredible initiative to help more girls play football through Playmakers
UEFA and Disney have partnered to develop a football program that uses Disney’s storytelling to encourage more young girls to exercise regularly and start a lifelong love of football. “Inspired by academic research showing the positive role of storytelling in helping children take up sport, Playmakers also aims to increase the proportion of girls meeting the World Health Organization’s minimum standards for physical activity – currently, just 16%,” an article on The Walt Disney Company Europe, Middle East & Africa website states.
Raley’s Celebrates 85th Anniversary
Raley’s is launching a new integrated campaign – “Good Never Stops” – as it celebrates its 85th anniversary. “The campaign is intended to honor the everyday moments when Raley’s team members, customers and partners make a positive impact in their communities,” according to a Raley’s news release. “Raley’s has been proud to serve local communities since 1935. Each and every day, our team members, customers and partners give back to our communities in their own unique and personal way,” Keith Knopf, Raley’s President & CEO, said in the release. “For our anniversary this year, we want to inspire positive change and reaffirm our commitment to doing good together for the next 85 years.”
Corporate Social Responsibility
Nike’s Move to Zero Collection Exemplifies Pattern Efficiency
Nike’s Move to Zero initiative focuses on working toward a zero carbon and zero waste future – and the Move to Zero apparel collection represents the brand’s commitment to circular design. “Applying a sustainability mindset to Nike classic apparel pieces, the capsule blends recycled polyester with sustainable cotton, uses an innovative dyeing technology and all products meet a 90 percent or better pattern efficiency,” according to Nike. The collection will be available on nike.com this summer.  
Redbox debuts a free, ad-backed live TV service
Redbox has started a free, ad-supported live TV service for some users. To use Redbox Free Live TV, no sign-in is needed. Users can access the service through the Redbox website or mobile app. According to an Engadget.com article, big-name stations are not available. “These are niche channels like TMZ, USA Today and FailArmy, plus Redbox's own selections,” the report states.

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