Ikea Launches Furniture Leasing
The Swedish furniture retailer Ikea has announced that it is launching a pilot for a “scalable subscription service.” Members of Ikea’s program, which is being tested in Switzerland, will be able to rent furniture for a period of time, after which the furniture will be refurbished by Ikea and become available for other members to rent. This program is several things at once: it’s an effort to build loyalty through memberships (atypical in the furniture space); it’s an....