Loyalty360 Reads: February 11: McDonald’s and Panera Bread File Trademarks for NFTs in the Metaverse, Chevron Singapore Expands Relationship with PDI, and More

McDonald’s and Panera Bread File Trademarks for NFTs in the Metaverse
McDonald’s and Panera Bread have recently filed trademarks for a digital presence within the metaverse: the fully-realized virtual reality world that has been growing in popularity, thanks in part to the burgeoning trend of NFTs as digital assets.

According to the McDonald’s trademark application, the fast-food giant is looking to “operate a virtual restaurant featuring actual and virtual goods, operating a virtual restaurant online featuring home delivery.” This could mean that in the future, virtual reality visitors could walk up to a McDonald’s in the metaverse, order a burger and fries, and receive the meal in real life.

Meanwhile, Panera Bread’s trademark application is slightly different and allows the company to have NFTs serve as a digital currency to purchase virtual food and beverages. Panera filed a trademark for the name “Paneraverse,” under which the company intends to develop virtual restaurants and real-life food delivery applications.
Chevron Singapore Expands Relationship with PDI to Use Point-of-Sale (POS) Solutions Across the APAC Region
PDI, a global provider of leading software solutions for the convenience retail and petroleum wholesale industries, announced it has signed an agreement with Chevron Singapore to implement cloud-based PDI Point-of-Sale (POS) Solutions. The agreement provides support to multiple countries in the Asia-Pacific (APAC) region and across the Chevron retail network, integrating with existing PDI back-office and home-office business solutions that simplify complex operations across all profit centers. PDI POS Solutions support convenience, fuel retail, and foodservice operations for Chevron with seamless integration across the company’s extensive retailer ecosystem.
MoviePass Relaunching This Summer, But No Word Yet on Pricing
Stacy Spikes, the founder of MoviePass, announced this week that the controversial and defunct service will relaunch this summer. However, there are still many questions that were left unanswered. Namely, Spikes did not give pricing information for the various plans that MoviePass will begin offering in just a few short months.
Spikes shared that MoviePass will employ a credit system, where credits will roll over month to month. Those credits can also be traded or shared with other people. Spikes also suggested that users can watch ads to earn more credits.

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