Loyalty360 Reads: DoorDash Enhances Lowe’s Customer Experience, Chevron Collabs for Fab Labs, and Idomoo’s State of Video Tech Report Indicates Gen Z Wants More Video

DoorDash Partners with Lowe’s to Add On-Demand Delivery 

DoorDash announced it is partnering with Lowe’s to bring customers on-demand delivery from more than 1,700 stores across the United States. Lowe’s is the first home improvement retailer added to DoorDash’s list of partner offerings on its platform. DoorDash hopes to cater to DIY enthusiasts by offering quick access to their home improvement needs. 

“Our partnership enables consumers with quick access to must-have tools and last-minute materials to complete projects of all sizes. With Lowe’s on the marketplace, we add to the great selection of everyday essentials that consumers rely on for on-demand delivery on DoorDash,” said Fuad Hannon, Vice President of New Verticals at DoorDash. 

“As Lowe’s continues its omnichannel journey, expanding same-day delivery options helps us meet our customers where they are,” added Neelima Sharma, Lowe’s Senior Vice President, Digital Commerce and Technology. “Our collaboration with DoorDash unlocks an opportunity for us to reach new DIY customers who are shopping directly on the DoorDash app, helping them get everything they need for spring.” 

All Lowe’s stores participating in the partnership will be accessible through DoorPass, DoorDash’s subscription service, which offers benefits like reduced service fees and $0 delivery fees on eligible orders from among thousands of grocers, restaurants, and convenience stores nationwide. 

Learn more about the DashPass here: https://www.doordash.com/dashpass/  

 

Chevron Collabs with Fab Foundation for State-of-the-Art Labs at Universities 

Chevron U.S.A. Inc. expanded its partnership with The Fab Foundation to launch Fab Labs at Fort Valley State University in Georgia and Florida A&M University (FAMU). The initiative promises to advance STEM (Science, Technology, Engineering, and Mathematics) education and innovation within the historically rich environments of the predominantly black universities. 

“Historically Black Colleges and Universities are critically important anchors in our U.S. communities, bringing higher education and economic opportunity to individuals who have historically been excluded,” said Sherry Lassiter, Fab Foundation President and CEO. “They have produced many of this country’s greatest scientists, mathematicians, politicians, advocates for social change, and thought leaders. We are excited to be working with FAMU and FVSU to add to their incredible educational portfolios access to advanced technical tools and education such that their students and communities can participate in creating their own technologies and designing our shared future.” 

The Chevron Fab Labs are set to serve as incubators of creativity and technical skill development, offering students, faculty, and the wider community access to advanced technological tools. The effort aims to bolster hands-on learning, critical thinking, and the cultivation of entrepreneurial skills. Equipment such as 3D printers, laser cutters, and electronics workstations will be available, supporting an array of activities from prototyping to robotics, fostering an atmosphere of exploration and interdisciplinary collaboration. 

“We are thrilled to expand our partnership with the Fab Foundation to bring Chevron Fab Labs to Fort Valley State University and FAMU. These labs will serve as innovation hubs to empower individuals to harness their creative potential, develop essential STEM skills, and contribute to building a more sustainable and inclusive future,” said Jennifer Michael, Chevron’s Social Investment Manager. 

Learn more about Chevron’s sustainability efforts, which include educational priorities:
https://www.chevron.com/sustainability/social/education   

 

State of Video Technology Report Shows Gen Z and High Earners Want More Videos 

A 2024 study conducted for Idomoo’s State of Video Technology report in collaboration with Atomik Research unveils a significant demand for more video content from brands, especially among Generation Z and high earners. The study surveyed 2,008 adults in the U.S. and the U.K. A staggering 90% of Gen Z respondents and 89% of more affluent earners express a high desire for more video content. The report also indicates that 83% of consumers are eager for brands to engage them through videos, yet they report they rarely get it, if at all. The findings also show that younger and more affluent demographics prefer personalized, interactive, and AI-generated content. Seventy-three percent of consumers state they don’t mind sharing data to get more personalized content from brands, with 74% saying they trust brands to keep their data safe. 

“The findings echo a lot of what we’ve seen in our previous annual market studies,” said Yotam Ben Ami, Idomoo’s Chief Marketing Officer. “People want more video than ever. But they also want brands to push the limits of video innovation, offering personalized, interactive, and now even AI-driven video. The data suggests that doing this will help build brand loyalty and ultimately be reflected in the company’s bottom line. This holds even more true for brands marketing to Gen Z, who consistently reward video usage and innovation by brands.” 

Despite the clear demand for more video content, the study reveals a disparity in adoption rates between the U.S. and the U.K., with American consumers showing higher levels of interest and engagement.  

View the latest State of Video Technology report here: https://www.idomoo.com/state-of-video-technology-report/ 

 

Read More on Trends, Updates, and Industry Leaders   

 

Original Article Links:  

DoorDash Adds Lowe’s as First Home Improvement Retail Partner 

Chevron Announces Opening of Fab Labs at HBCUs 

90% of Gen Z Want More Video From Brands, State of Video Technology Report Finds 

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