Tokens for Wins, DirectTV Rewards Customers for Loyalty
DirectTV has devised a unique way to engage and reward its consumers. The entertainment company kicked off its DIRECTV PERKS membership program with its “14 Days of Love” campaign. Existing subscribers will have a chance to win prizes ranging from retailer gift cards to hotel accommodations, tech prizes, and home renovations, among others. The prize tallies will reach $100,000+ daily for 1,000 winners from February 14 to February 27.
The reward program will also....