Loyalty360 Reads: December 7 | Warner Bros. Announces Innovative, Hybrid Distribution Model; Subway Goes All In on Online Catering with ezCater; and More

Warner Bros. Announces Innovative, Hybrid Distribution Model For Its 2021 Theatrical Slate
Warner Bros. Pictures Group announced that it has committed to releasing its 2021 film slate via a unique, consumer-focused distribution model in which Warner Bros. will continue to exhibit the films theatrically worldwide, while adding an exclusive one month access period on the HBO Max streaming platform in the U.S. concurrent with the film’s domestic release.

The hybrid model was created as a strategic response to the impact of the ongoing global pandemic, particularly in the U.S. Following the one month HBO Max access period domestically, each film will leave the platform and continue theatrically in the U.S. and international territories, with all customary distribution windows applying to the title. All films will be available in 4K Ultra HD and HDR on HBO Max.

Warner Bros. Pictures Group’s 2021 expected release slate currently includes The Little Things, Judas and the Black Messiah, Tom & Jerry, Godzilla vs. Kong, Mortal Kombat, Those Who Wish Me Dead, The Conjuring: The Devil Made Me Do It, In The Heights, Space Jam: A New Legacy, The Suicide Squad, Reminiscence, Malignant, Dune, The Many Saints of Newark, King Richard, Cry Macho and Matrix 4.
Subway Goes All In on Online Catering with ezCater's Catering Growth Platform
ezCater announced the launch of Subway's new online catering platform as part of the sandwich chain's overall focus to create even greater digital convenience for guests.  The new Subway catering platform will allow guests, particularly businesses, to make large orders for any occasion from participating Subway restaurants across the U.S.

"An online ordering experience optimized for today's catering needs is critical so our guests have confidence their event will go smoothly," said Renee Hourigan, Senior Director of Off-Premises Innovation at Subway.
Remington Products Company Changing Name to Foundation Wellness
Remington Products Company has announced that it will be changing its name to Foundation Wellness, effective December 4.

For over 85 years, Remington Products has been the leading US manufacturer of insoles, orthotics, foot care products and the makers of prominent brands such as PowerStep and Foot Petals.  Its capabilities deliver innovative, well-crafted products for pain relief, cushioning, comfort and protection.
Bioesse Develops Technology That Uses Pet-Owners' Scent to Eliminate Canine Anxiety Issues
Bioesse announced that it had researched, developed and patented a product that could nearly eliminate the daily canine anxiety-related issues experienced by average, healthy pets in millions of homes.

My Pet–My Scent is an all-natural, plant-based kit that represents a completely new approach to pet-stress issues. The system uses inhalation technology, allowing pets to carry the scent of their owners around with them all day, ensuring calm and natural comfort. Bioesse is an aromatherapy technology company and is currently seeking a strategic partner to help market and distribute the My Pet–My Scent product.

"Dogs recognize their families and their owners by scent; this is an established and studied fact," said Mark Theno, owner of Bioesse.
Turtle Wax Teams Up with Byotrol24 for Cleaner and Disinfectant Safe for Automotive
Turtle Wax announced it has signed a long-term licensing agreement with Integrated Resources International LLC for Byotrol24, an EPA-registered cleaner and disinfectant with 24-hour surface sanitizing action that disinfects over 99.9% of germs including cold and flu viruses, 2009-H1N1 Influenza A virus, Respiratory Syncytial virus, Coronavirus, Rotavirus and Norovirus.

"After touching hundreds of surfaces each day, drivers and passengers unknowingly track germs into their vehicles putting their collective health at risk. Through our partnership with Byotrol24, we are able to fight back against these unwanted germs with the introduction of Turtle Wax Multi-Purpose Cleaner & Disinfectant," said Laurie King, chief operating officer, Turtle Wax.

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