Loyalty360 Reads: December 29: Red Robin Revamps Loyalty Program, Columbia Care’s Corporate Social Responsibility, and More

Reb Robin Revamps Loyalty Program

Red Robin announced changes and enhancements to its Red Robin Royalty program. Starting in January, the birthday burger reward for adults and children will change in two ways. First, the reward will become dine-in only and will no longer be available online or as a to-go order. Second, there will be a minimum purchase requirement of $4.99 to redeem the reward.

Members will still be able to redeem their birthday burger reward anytime during the month of their birthday for any of the craveable burgers on the menu. New and current loyalty members will also get a new reward during their half-birthday month. 

Columbia Care Releases CSR Report

Columbia Care has released its first-ever Corporate Social Responsibility (CSR) reportCultivate Impact. The report highlights local, national and industry initiatives that have made a positive impact specific to the Company’s focus areas: opportunity, inclusion, access, and sustainability.

Columbia Care’s CSR work centers around four key principles: “opportunity”, which focuses on bringing social justice, education and entrepreneurship opportunities; “inclusion”, which celebrates authenticity and different perspectives that drive the Company and industry forward; “access”, which is a commitment to ending stigmas and ensuring that cannabis is made available to those who need it; and “sustainability”, which creates more sustainable practices through innovation and working with environmentally-responsible partners.

ABC Fine Wine & Spirits Expands Same-Day Delivery

ABC Fine Wine & Spirits launched statewide delivery powered by Instacart for online shoppers. Guests can now order directly through the ABC site statewide for delivery service. This is separate from ABC's ongoing partnership through the Instacart app and other third-party delivery services for alcohol. 

The statewide expansion directly through the brand’s website allows consumers to earn ABC Access Rewards points with each purchase. Online shoppers add items to their cart and select a delivery day and time at checkout. There is a $4.99 delivery fee, and delivery is available to physical addresses within a 30-minute drive of the store. The service is available at all 125 ABC locations across the state of Florida.

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