7 Things Your E-Commerce Packaging Needs to Make a Good Impression Writing at Inc.com, Maria Haggerty says unboxing isn't just a social media trend; it's often the first, and sometimes only physical interaction e-commerce retailers have with customers. Thoughtful e-commerce packaging design positively influences excitement, satisfaction, loyalty, repeat purchases, and word-of mouth-promotion among consumers. We're in the midst of one of the biggest seasons for online shopping, she says, and it's expected to be followed....

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