Loyalty / Rewards Programs
7Rewards® Loyalty Program Crosses 25 Million Member Mark
Since expanding its 7Rewards loyalty program two years ago, 7-Eleven, Inc. has seen membership in the app-based platform grow 278 percent from 9 million to 25 million members. The membership growth has translated to increased store visits and a larger, more loyal customer base for the world's largest convenience retailer. In 2019, 7-Eleven was awarded several awards for its loyalty program: Loyalty360 Technology and Trends Platinum Award....