Loyalty360 Reads: December 11th, 2018

Marriott Rewards Offers Unique Rewards for Super Bowl LIII
Marriott International is offering its 120 million loyalty program members over 20 Super Bowl LIII and Pro Bowl 2019 experiences. Members can bid on these experiences at Marriott Rewards Moments and SPG Moments. In its eighth year as an NFL sponsor, Marriott is offering a unique event, the Ultimate Super Bowl LIII Sleepover, which will enable a member and a guess to spend the night at the Super Bowl LIII stadium in a customized field-level suite, where that member and guest will also get to watch the game. Marriott is also offering its program members a chance to learn skill improvements with an NFL Pro-Bowler.
Salesforce Ensures Company Ethics with New Hire
In the midst of the ongoing controversies over how tech companies can use artificial intelligence unethically, Salesforce is hiring its first Chief Ethical and Humane Use executive. Salesforce has announced it will hire Paula Goldman to lead this new office. She will officially start on January 7, 2018. This office will focus on developing strategies to use technology in an ethical and humane manner.
“For years, I’ve admired Salesforce as a leader in ethical business,” Goldman says. “We’re at an important inflection point as an industry, and I’m excited to work with this team to chart a path forward.”

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