L’Oréal Enters the Metaverse
Both L’Oréal and Charlotte Tilbury have entered the metaverse that let people take their Web 3.0 style to new levels of detailed personalization. L’Oréal is working with Ready Player Me for the avatar platform’s first-ever multibrand beauty partnership with Maybelline New York. It also allows friends to shop together in real-time and interact with one another’s avatars.
The company says the launch taps into the growing demand for self-expression in the metaverse, allowing....