Loyalty360 Reads:  Celebrity Cruises Adds Elite Cocktail Hours, Bank of America Brings Back More Rewards Day, New York Appoints First Chief Customer Experience Officer

Celebrity Cruises Adds Cocktail Hours for its Most Loyal Customers  

High-status members of Celebrity Cruise’s Captain’s Club can look forward to a new perk starting in January, the Elite Cocktail Hour. Reserved for the club’s top three loyalty tiers, the invitation-only event will be held twice on cruises lasting from five to seven nights and three times on longer cruises. Guests will gather at a designated onboard lounge for drinks and conversation with fellow experienced cruisers.  

Captain’s Club members earn points for each cruise, ranging from two points a night on standard accommodations to 24 points for luxury suites. Members also earn points through Celebrity’s co-branded credit card and occasional bonus offers. The Elite Cocktail Hour is open to guests in the Elite, Elite Plus, and Zenith tiers, which require 300, 750, and 3,000 points, respectively.  


Bank of America Brings Back More Rewards Day for Cardholders  

Bank of America has designated November 9, 2023 as its second annual More Rewards Day, when consumer and small business cardholders can earn bonus rewards on every purchase.  

Cardholders will receive two points or two miles, depending on the card, for every dollar spent on top of the rewards they normally earn. Cardholders of non-reward cards will receive 2% cashback on the first $2,500 in purchases as a statement credit. 

“Once again, we are hosting More Rewards Day to help cardholders easily earn more bonus rewards while buying the things they need for the holidays,” said Jason Gaughan, Head of Consumer Card Products at Bank of America. “All you have to do is make purchases with your card to earn the extra rewards.”  

Banks of America says cardholders earned approximately $25 million in extra rewards during last year’s promotion.   

New York Governor Appoints State’s First Chief Customer Experience Officer  

Governor Kathy Hochul has appointed Tonya Webster to serve as New York State’s first-ever Chief of Customer Experience. Hochul announced the position last year as part an overall effort to create a customer-centric culture in state government.  

“Obtaining a service or benefit from a government agency does not have to be challenging, painful or frustrating,” Governor Hochul said. “With Tonya Webster on board and leading this effort, I am confident New York will set the standard when it comes to reducing pain points, increasing efficiencies, and putting the customer first.”  

Webster is charged with developing and implementing a statewide customer experience strategy. She most recently served as Senior Vice President of Service for Blue Cross Blue Shield of Massachusetts.  

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