Bruster’s Real Ice Cream Celebrates 35 Years During National Ice Cream Month
Bruster’s Real Ice Cream is commemorating its 35th year of scooping up ice cream during National Ice Cream Month with a month-long celebration. Through the end of July, Bruster’s locations across the United States will offer a selection of new ice cream flavors and timeless favorites made fresh at local stores. Plus, Bruster’s will have exciting giveaways and promotions to enhance the celebration for customers.
“As we celebrate 35 years of unforgettable memories, Bruster’s remains dedicated to churning the same fresh, premium ice cream we have since 1989,” said Jennifer Brinker, Vice President of Marketing, Bruster’s Real Ice Cream. “Our recipe for success is staying true to our quality, using the finest ingredients, and crafting each batch with care. Coupling National Ice Cream Month with this significant milestone makes it an exciting time for the Bruster’s family.”
Bruster’s is kicking off the festivities with its Free Ice Cream for a Year SWEETStakes. Ice cream foodies can enter online to try to win free ice cream for 12 months, a value of $300. Loyalty program members can earn double points on all ice cream purchases during Double Points Weekend, which runs from July 19 through July 21—i.e., National Ice Cream Day. Customers who aren’t already a member of the Sweet Rewards Loyalty Program are invited to join. Additionally, Bruster’s is introducing a new ice cream flavor, Cookie Jar Crunch, and is bringing back a classic favorite, Birthday Cake. Bruster’s crafts its ice cream flavors in-store daily with a home-style dairy mix delivered fresh from its own dairy.
Learn more about Bruster’s Sweet Rewards here.
Hyatt Acquires “me and all hotels” Brand to Expand Lifestyle Portfolio in Europe
Hyatt announced that one of its affiliates has acquired the upscale brand me and all hotels from the German Linder Hotel Group. The acquisition aims to facilitate growth in new European markets and builds on the strategic partnership that Hyatt and Lindner established in 2022. The partnership significantly expanded Hyatt’s presence in Germany and Europe. As an addition to Hyatt’s global lifestyle portfolio, me and all hotels will be positioned as a standalone brand.
“The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across Europe and other global markets,” said Felicity Black-Roberts, SVP Development EAME, Hyatt. “Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members. We look forward to driving further growth for Hyatt’s lifestyle portfolio with me and all hotels—together with Lindner as well as other development partners and franchisees, across Europe and beyond.”
Since its launching in 2016 as the urban lifestyle sister brand to Lindner Hotels & Resorts, the me and all hotels brand has expanded to six properties with more than 1,000 rooms in prime city locations across Germany. The brand’s pipeline includes new builds and conversions in cities such as Berlin, Hamburg, Leipzig, and Stuttgart. Hyatt is adding 1,000 me and all hotel rooms to its own pipeline, with additional projects in various negotiation stages for locations outside Germany.
Learn more about Hyatt’s World of Hyatt loyalty program here.
Lunazul Tequila Unveils “Look to Luna” Campaign
Lunazul Tequila, known for its premium quality and rich Mexican heritage, launched a new advertising campaign called “Look to Luna.” The campaign includes a new ad conveying how premium craftsmanship and casual enjoyment are intertwined and how true aficionados will naturally “Look to Luna” when deciding which tequila to purchase. Crafted with hand-harvested 100% blue Weber agave and devoid of additives, Lunazul Tequila has more than 250 years of tequila-making expertise by the Beckmann family.
“In an ever-growing tequila market, Lunazul resonates with consumers searching for the best quality tequila at an approachable price,” said Lunazul Senior Brand Manager Brittany Wenig. “Our message of ‘finer doesn’t come with fanfare’ reflects our belief that Lunazul stands above others based on its history, heritage, and hand-crafted nature plus the expert-level knowledge and talent of our distillery team. Lunazul rests on its own laurels because tradition outshines trends.”
The “Look to Luna” campaign will be promoted through connected TV and social media advertising on platforms such as ESPN, HBO Max, HULU, and Disney+. The campaign features customers enjoying Lunazul Blanco, with imagery showcasing the dedication of the tequileros who harvest the agave. The campaign was created in collaboration with Method1. Lunazul hosted a “Treat & Retreat” event for influencers at Cedar Lake Estates in New York to celebrate the campaign launch, offering chef-prepared meals, mixology workshops, and other luxurious experiences. Lunazul will be featured in segments on “The Kelly Clarkson Show” starting in October 2024.
Lunazul also prioritizes sustainability initiatives—learn more here.
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Original Article Links:
Bruster’s Real Ice Cream Celebrates 35 Years of Scooping Up Renowned Fresh Made Flavors During National Ice Cream Month
Hyatt Acquires the me and all hotels Brand, Positioning Conversion-Friendly Lifestyle Brand for Growth Across Europe and Beyond
Lunazul Tequila Launches New Campaign “Look to Luna”