Loyalty360 Reads: Care Bears™ Partners with Goose Creek, Baskin Robbins Updates Mobile App, McDonald’s® and Krispy Kremes® Heighten Customer Experience

Care Bears™ Collabs with Goose Creek for New Candle Scents 

In a bid to spread a bit of whimsy and magic, Care Bears™ has partnered with candlemaker Goose Creek for nine new 3-wick candles representing the love, positivity, and kindness Care Bears™ are known for. The new candle collection infuses scents such as vanilla, herbal aromas like calming chamomile, and fruity and woodsy overtones with candle names like Wish, Love, Care for Everyone, Shine, Share, Dream Clouds, Care Bears™, Care a Lot Castle, and Care Bears™ Forever, which is exclusive to a limited-edition boxed set of candles that includes all nine candle releases. Care Bears™ has delighted people young and old since 1982, and the new venture is sure to resonate with devoted fans. 

Goose Creek CEO Chuck Meece, who founded the company in 1998, spoke enthusiastically about the partnership, stating, “We are thrilled to partner with Care Bears™ to bring these iconic and beloved characters to life through our 3-wick candles. Our team has worked tirelessly to create scents that capture the essence of Care-A-Lot, and we are confident that fans will love this collaboration.” 

Goose Creek is a premier American-made candle and fragrance brand sold in 75 countries. The candles are lead-free and sold at Walmart stores, appealing to candle lovers seeking a clean-burning experience. They are priced from $13.99 to $25.50 each. 

Explore the new Goose Creek Care Bears™ collection on the Goose Creek YouTube channel:
https://www.youtube.com/watch?v=Prc3CQ6LIwQ 

 

Basket Robbins Revamps App To Allow Mobile Ordering, Speedy Pickup 

Baskin Robbins announced it is rolling out new updates to its app to allow nationwide mobile ordering on the majority of its menu items, including ice cream scoops, sundaes, and frozen drinks, as well as its ice cream cakes. The new update also means customers can pick up their items in as little as 15 minutes. Before the update, customers had to wait 24 to 48 hours for pickup, and only certain items like ice cream cakes and a few other select items could be ordered ahead. 

“When we set out to evolve the BR App experience, we kept digital convenience and guest feedback top-of-mind,” explained Nicole Boutwell, senior director for customer marketing & brand experience for Baskin Robbins. “With these expanded capabilities to our app, guests can enjoy their favorites faster and unlock new ways to celebrate all of life’s moments with ice cream.” 

The Canton, Massachusetts-based ice cream chain has more than 7,600 locations globally under the umbrella of Atlanta-based Inspire Brands. Baskin Robbins hopes to entice its ice cream fans to use the new app by offering a $3 discount on purchases over $10, available through May 17, 2024, via their app. Users should enter the code TASTY when applying their discount. Individual franchises are also encouraged to ask their customers to use the Baskin Robbins app rather than a third-party delivery service to record customer order histories and data for personalized incentives down the road. Using the BR App also helps customers avoid third-party service charges. 

Learn more about the BR App here: https://www.baskinrobbins.com/en/mobile-app  

 

McDonald’s® and Krispy Kreme® Expand Partnership After Successful Pilot Program 

Things just got a little sweeter for McDonald’s customers. The fast food chain is expanding its rollout with Krispy Kreme to bring the coveted donuts to all participating McDonald’s restaurants by the end of 2026. Three flavors of Krispy Kreme’s most popular doughnuts will be freshly delivered to McDonald’s restaurants daily, offering customers a sweet start to their day or a delightful treat anytime. The donuts include Krispy Kreme’s iconic Original Glazed® Doughnut, its Chocolate Iced with Sprinkles Doughnut, and the Chocolate Iced Kreme™ Filled Doughnut. 

McDonald’s USA Chief Marketing and Customer Experience Officer Tariq Hassan, spoke about the partnership, saying, “Since the launch of breakfast nearly 50 years ago, we’ve continued to offer new menu items, flavors, and experiences that have made McDonald’s an irreplaceable part of fans’ morning routines. This partnership is an exciting next step in that journey and a chance to unlock new business opportunities in the breakfast category and throughout the day. Our fans’ love for Krispy Kreme runs deep, and we can’t wait to make it even easier for them to satisfy their sweet tooth at McDonald’s restaurants across the country.” 

“The top request we receive from consumers, every day, is, ‘please bring Krispy Kreme to my town.’ Partnering with McDonald’s on a national scale will provide our fans and doughnut lovers unprecedented daily access to fresh doughnuts and the joy that is Krispy Kreme,” added Josh Charlesworth, Krispy Kreme CEO and President. 

The expanded partnership between the two breakfast powerhouses follows a successful pilot test at 160 McDonald’s Restaurants in Louisville and Lexington, Kentucky, where consumer demand exceeded expectations. Krispy Kreme doughnuts are now a permanent menu item at those local McDonald’s as the expansion progresses to other restaurants nationwide.  

Sweet Rewards can be found on Krispy Kreme’s website: https://www.krispykreme.com/rewards   

 

Read More on Trends, Updates, and Industry Leaders   

 

Original Article Links:  

Care Bears™ X Goose Creek Launches March 2024 

Baskin-Robbins updates its app to allow for 15-minute pickup 

McDonald’s® USA and Krispy Kreme® Announce Expanded National Partnership 

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