Programs
You Can Now Earn Bitcoin Rewards for Postmates Purchases
Those who use Postmates’ delivery services can now earn Bitcoin rewards through Lolli. “The startup announced Wednesday that is has partnered with delivery service Postmates, making the popular app the latest partner for Lolli’s rewards program. One of the most popular food services, Postmates’ mobile app saw 2,094,920 downloads in the last 30 days alone per Crunchbase.”
Apple Card Officially Debuts, Adding New Rewards Categories
The newly released Apple Card boasts extensive rewards offerings. “The buzzy new Apple Card is officially ready for picking and has branched out, adding Uber and Uber Eats as bonus cash-back categories and indicating more will come.”
Alabama to Introduce Loyalty App to Encourage Students to Stay at Football Games
The Crimson Tide has had difficulty keeping fans in the stadium for the entirety of games and is now introducing a loyalty app to rectify the situation. “The university, through an app designed by FanMaker that will be available to download Thursday, will use geo-fencing—a location-based service that activates in a defined perimeter—to monitor the whereabouts of those who participate in the Tide Loyalty Points program, which was an initiative unveiled this spring to encourage undergraduates and those seeking advanced degrees to stay for the duration of the Crimson Tide’s home football games.”
Customer Experience
The Role of Loyalty in Keeping Moviegoers
Wanda Gierhart Fearing, Global Chief Marketing Officer for Cinemark Theatres, makes the case that “businesses are usually focused on what the customer is interested in right now, but should also be considering how customer’s interest will evolve in the future.”
Leadership
Facebook Is Looking for Journalists to Run Its Forthcoming News Section
Seeking to redeem itself for “fake news” spread via algorithm, the social giant is seeking journalists to curate news content. “The social networking giant has posted three job openings for ‘experienced journalists’ to be ‘news curators.’ The curators will pick content from publishers covering the most important stories of the day; develop plans for news events; analyze data to inform news strategy; and work with product teams to improve user experience.”