Loyalty360 Reads: August 24th, 2018

The latest news in the world of customer experience and customer loyalty.

It’s a Bad Day for…
Monsanto. The company now has to go up against 8,000 lawsuits regarding their use of glyphosate in weed killer and its correlation with cancer. Roundup and Roundup Pro are the two best examples of the cancer-causing products. Bayer did publicly say they will “vigorously defend all upcoming cases,” so at least Mansanto’s parent company has its back. Bayer did stress that “seeds for crops that tolerate the broad-spectrum herbicide had not been affected by the verdict,” so according to Bayer, consumer need not worry. The next few years should be interesting for Monsanto as it will surely be in the midst of quite a few legal battles.

“WTF” is P&G Doing?
Procter & Gamble is venturing into the initialisms realm. Yep, that’s right, “LOL” and “WTF” could be trademarked by the brand in the coming years. According to P&G, the initialisms could be used to “market products such as dishwashing detergents, liquid soap, hard-surface cleaners and air fresheners.” For example, “WTF,” could be used for “Why That’s Febreeze.” Makes you cringe a bit doesn’t it? Apparently that’s what the brand is going for - a way that keeps P&G top of mind for consumers. The advertising budget at P&G is typically 11 percent of its annual sales, so they aren’t afraid to dish out the bills in terms of marketing.

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