Loyalty360 Reads: August 2: New Positioning for NFTs, Paytronix Digital Ordering Channel for C-Stores, and More

Marketers Position NFTs as Practical User Experience Add-Ons
Marketers are moving past offering nonfungible tokens as branded collectibles and instead trying to make their NFTs practically useful for consumers. Coachella sold three sets of NFTs, including lifetime passes and a photo book. All ticketholders were eligible to claim a free NFT that could be used for extras such as expedited entry, a free ride on the festival Ferris wheel or weekend passes for next year’s event.

Organizers see digital technology as a way to upgrade the Coachella experience. Now, other marketers are trying twists similar to Coachella’s to make their NFTs more rewarding for owners.

Paytronix and PDI Launch Platform for C-Store Digital Storefronts
Paytronix Systems recently partnered with PDI to launch a digital guest experience platform to help c-store brands win in the digital-ordering marketplace. The integration enables c-stores to sell their full inventory of items more easily through both first-party and third-party ordering sites.

The combination of Paytronix and PDI makes it easier for c-store brands to manage digital ordering and delivery, providing the tools to track real-time inventory, maintain pricing, and manage financial information for reporting and accounting. The integration helps retailers create a digital storefront with a store’s entire inventory, which can often include more than 4,000 SKUs.

Bazaarvoice Releases Lates Shopper Preference Report
Bazaarvoice released its latest research, based on a survey of more than 10,000 global shoppers. The report reiterates the importance of engaging shopping experiences and shows almost all consumers are shopping on the internet. They are also looking for e-commerce experiences with rewards programs, gamification, and AR and VR, and opportunities in the metaverse.
Highlights include:

  • 98% of respondents said in certain cases they would buy something based on experience vs. price.
  • 80% of consumers have spent more money than planned to unlock a reward.
  • 65% of respondents are more likely to make a purchase if they can participate in a rewards program.
  • 70% of shoppers would enjoy gaming elements while shopping online.
Read the full report here.

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