Loyalty360 Reads: August 13 | Cinnamon Toast Crunch Celebrates its Biggest Fans; Fiverr Launches Subscription-Based Loyalty Program; and More

Cinnamon Toast Crunch is Celebrating Some of its Biggest Fans
Cinnamon Toast Crunch is launching an exclusive sweepstakes – made just for teens – that promises free cereal and premium swag via a Cinnamon Toast Crunch package delivered right to their door. The immersive experience – found at Cinnamagistics.com – includes a peek into the chaos happening at the distribution center where the brand’s beloved, but disruptive, Cinnamojis have taken over and are in control of the critical delivery logistics.

Now through August 31, teens (ages 13-18) nationwide can enter the Cinnamogistics sweepstakes via the website and follow the ridiculous paths the Cinnamojis take to attempt to deliver the Cinnamon Toast Crunch package to their home. The Cinnamon Toast Crunch package includes boxes of Cinnamon Toast Crunch and everything from Cinnamoji socks to tees, bags and more.
Fiverr Launches Subscription-Based Loyalty Program for Global Seller Community
Fiverr announced the launch of Seller Plus, a subscription based loyalty program for freelancers. For $29 a month, freelancers who subscribe to the program can access a suite of benefits that include a dedicated success manager, faster payment clearance, growth program priority, priority support, advanced analytics and customer engagement tools, as well as exclusive events and educational content.

“For any freelancer who is motivated to build a successful business on Fiverr, Seller Plus is a must-have solution. As a two-sided marketplace, it’s important that we continue innovating and bringing to life new programs that not only support the businesses that use our platform, but also the freelancers that are already earning solid income on the marketplace and those that intend to,” said Hila Klein, Fiverr’s COO. “When we empower our freelancers with those tools, we help them provide better services to the buyers on our platform and in turn further strengthen the flywheel on our two-sided marketplace.”
Dollar General Commits $250,000 Donation to American Red Cross
Dollar General today announced a $250,000 partnership with the American Red Cross to extend the Company’s disaster relief efforts and support the nonprofit’s Disaster Responder Program. Dollar General’s extended support will help the Red Cross be prepared to serve those impacted by the more than 60,000 natural disasters and other emergencies that occur each year in the United States.

“When our communities and neighbors are confronted with disaster, the immediate care, comfort and hope provided by the American Red Cross is vital,” said Todd Vasos, Dollar General’s CEO. “For more than 20 years, Dollar General has been proud to support the American Red Cross’ efforts to serve others in times of need, and we are proud to strengthen our partnership and provide additional resources for disaster readiness and recovery efforts.”
CarePayment Enhances Omni-Channel Approach With New Digital Capabilities
CarePayment, a patient financing and payments industry leader that partners with healthcare providers to offer 0.00% APR financing to patients, launched its expanded omni-channel engagement program. The expansion includes the redesign of the CarePayment website and member portal and a partnership with a global independent marketing cloud to power the new digital outreach and campaigns, all to bring a more consumer-like experience to patient financing and payments.

“Patients expect their healthcare financing and payment journey to be the same as any other consumer product or service experience, and it is our job to meet them where they are in their journey to ensure we optimize engagement and payments on behalf of our provider partners. These engagement program enhancements are part of CarePayment’s ongoing strategy to maintain our leadership position in the industry,” said Laura Aylward, CarePayment’s vice president of marketing and engagement.
Venmo Credit Card Users Can Turn Cash Back Rewards Into Cryptocurrency
Engadget.com reports that Venmo launched its own credit card last fall, and while it offers up to three percent cash back, the company is now letting users do something relatively unique with that refund. As of today, Venmo credit card users can automatically get that cash back in cryptocurrency.

Once you opt in, you can choose one of four cryptocurrencies to purchase with your cash back: Bitcoin, Ethereum, Litecoin and Bitcoin Cash. There are no transaction fees for the purchase, and the transfer happens automatically. From there, you can turn that crypto back into cash at any time, or change what currency you get each month from your cash back.

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