Programs
Changes to Starbucks Loyalty Program Increased Membership by 13 Percent
Starbucks altered its program to reward based on how customers spend, and it has increased the program’s membership. “The growth in Starbucks’ rewards program also underscores the importance of mobile in helping to solidify its relationships with key customers who are most likely to visit its stores. Loyalty rewards programs are a key mobile marketing strategy, considering that most consumers carry their smartphone with them wherever....