Loyalty360 Reads: Air France-KLM and Etihad Expand Loyalty Partnership, Amazon and Salesforce Further Integrate Platforms, Honda Deploys Augmented Reality Murals

Air France-KLM and Etihad Expand Loyalty Program Partnership  

Air France-KLM and Etihad Airways this week expanded the partnership between their respective loyalty programs. Members of Air France-KLM’s Flying Blue and Etihad Guest can now earn and redeem points at the same rate when flying on any of the three carriers. The airlines stated reciprocal benefits for status members will be announced soon. Flying Blue and Etihad Guest have run various joint promotions since 2012.  

Angus Clark, Executive Vice President and Chief Commercial Officer at Air France-KLM, said the partnership provides “seamless, premium, customer-centric travel experiences to our shared global customer base and our 20 million loyal Flying Blue members.”  

Etihad is the second-largest airline serving the United Arab Emirates and has 9 million members in its loyalty program.  

Amazon and Salesforce Further Integrate Platforms to Enhance Customer Experience    

Amazon Web Services (AWS) and Salesforce have announced deeper platform integrations to improve experiences for their joint customers. Starting in 2024, Amazon Bedrock, a fully managed service that provides AI foundation models, will be available on the Salesforce platform. In addition, the Salesforce Data Cloud will support data sharing across a greater number of AWS technologies.   

As part of integration, AWS will use the Salesforce Data Cloud to manage joint customer profiles, allowing more personalized experiences. Salesforce products are now available for purchase on the AWS Marketplace to facilitate faster deployment and simplified billing.   

“Salesforce and AWS make it easy for developers to securely access and leverage data and generative AI technologies to drive rapid transformation for their organizations and industries,” said Adam Selipsky, CEO of AWS. “With this expanded partnership, our joint customers gain powerful new ways to innovate, collaborate, and build more customer-focused applications using the broadest and deepest set of cloud services.” 

Honda Deploys Augmented Reality Murals to Promote EVs  

The automaker Honda is using interactive digital murals to showcase their electric vehicles this holiday season. The public display screens use augmented reality (AR) technology to project digital content into the physical environment.  

The first mural, launched at The Grove shopping center in Los Angeles on Black Friday, features a digitally generated Honda EV descending from the key and rotating in midair. Another mural will arrive at The Americana in nearby Glendale on December 7. Viewers activate the display with their smartphones using a QR code. 

According to research quoted by Honda, nearly 70% of consumers take some sort of action after seeing a digital street-level ad. The murals are part of Honda’s recently launched Keep Dreaming initiative to achieve net-zero carbon emissions by 2050.   


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