A&W Teams with Extreme Cheapskates for Loyalty Program Launch
A&W Restaurants has tapped a pair of notoriously frugal reality TV stars to promote its new customer loyalty program, Rooty’s Mug Club. Karen and Grant Hearn gained an online following after their appearance on TLC’s Extreme Cheapskates, where their penny-pinching ways were on full display, including treating a bug bite with a pickle.
“Karen and Grant Hearn are obviously experts when it comes to finding the best deals,....