Loyalty360 Reads: A&W Teams with Extreme Cheapskates, Alaska and Condor Airlines Partner on Flight Sales, Letters to Chewy Claus Returns

A&W Teams with Extreme Cheapskates for Loyalty Program Launch   

A&W Restaurants has tapped a pair of notoriously frugal reality TV stars to promote its new customer loyalty program, Rooty’s Mug Club. Karen and Grant Hearn gained an online following after their appearance on TLC’s Extreme Cheapskates, where their penny-pinching ways were on full display, including treating a bug bite with a pickle.  

“Karen and Grant Hearn are obviously experts when it comes to finding the best deals,” says Liz Bazner, Senior Director of Marketing for A&W Restaurants, “so they’re the perfect spokespeople for Rooty’s Mug Club.”  

The couple appears in a 30-second commercial and a series of social clips promoting Rooty’s Mug Club. Program members receive exclusive deals by text and email, plus a free root beer float for signing up and one on every birthday.  

 

Alaska and Condor Airlines Partner on Flight Sales  

Alaska Airlines and Condor Airlines have announced a codeshare agreement that allows the carriers to sell each other’s flights. Last week, Condor began marketing and selling more than 70 Alaska flight routes across the country. Alaska sells flights on Condor from the airline’s 12 U.S. gateway cities, including Los Angeles and Anchorage, to its home airport in Frankfurt, Germany.    

Customers can purchase connecting flights on both airlines under one reservation, with coordinated check-in, boarding, and baggage service. Members of the Alaska Mileage Plan™ earn program miles on all Condor flights.  

“Condor provides a key link with its nonstops from Alaska's gateway cities to Europe and beyond," said Nat Pieper, Senior Vice President of Fleet, Finance and Alliances at Alaska Airlines. "We look forward to expanding our codeshare with Condor to destinations beyond Frankfurt in the near future." 

 

Chewy Donates Food When Pets Write to ‘Chewy Claus’ This Holiday Season 

The pet product retailer Chewy this week announced the return of its Letters to Chewy Claus program for the holidays. For every letter received, Chewy will donate one pound of pet food to a shelter or rescue organization, up to 200,000 pounds. Owners can create and submit their pets’ wish list on the program’s microsite through December 15.  

During the program’s first year in 2022, Chewy received nearly 80,000 letters, resulting in the same number of pounds in food donations. The company says it sent thousands of pet gifts through the program last year, including a few major ones. Chewy kicked off this year’s Letters to Chewy Claus by arranging a visit between a dog and his owner, who’s serving in the military overseas.  
 

Read More on Trends, Updates, and Industry Leaders      
 

Full Article Links: 

https://www.qsrmagazine.com/news/aw-taps-reality-tv-stars-from-extreme-cheapskates-to-promote-new-loyalty-program/ 

https://www.prnewswire.com/news-releases/alaska-airlines-celebrates-enhanced-partnership-with-condor-airlines-301977915.html 

https://www.businesswire.com/news/home/20231106020373/en 

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