Loyalty360 Interview: Marriott Rewards & The Ritz Carlton Rewards, Senior Director
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Marriott International’s loyalty program, Marriott Rewards, launched Flashperks on July 17, which provides a new way for next-generation travelers to enjoy immediate awards. Flashperks, an additional member benefit of the Marriott Rewards program, gives users the option to redeem points or use cash for limited-time, exclusive deals and experiences by visiting the Flashperks website, or whenever they receive push messaging to their mobile devices. For 12 weeks, Marriott Rewards will add about 10-15 flash offers each week, with each....

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