Best Western Australasia has reported a stellar year in sales and accelerated growth of its Best Western Rewards loyalty program, following the release of its annual report to almost 180 hotel members this week. A financial year-end increase of 24 per cent in overall direct revenue, driven by GDS growth of 27 per cent and Internet sales exceeding 24 per cent have all contributed to the record sales performance.
Best Western Australasia's general manager of sales and marketing, Steve Richards said the sales results were the most....