Loyalty360 met with Kim Welther, Vice President and General Manager, CRM & Loyalty at Baesman, to discuss how brands are reimagining their loyalty programs, emerging technologies, and the importance of adapting to changing customer needs. Baesman works with brands across industries to innovate their programs and build lasting relationships with customers.
Please tell us about your background, your role at Baesman, and what makes the company unique.
Welther: I've been with Baesman for over 12 years now and lead our CRM and....