On May 29, 2014 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Integrate Your Customer Experience and Employee Engagement Initiatives to Drive Business Performance,” which will be presented by ORC International.

Companies should consider the metrics, tools and systems they have in place and set the following goals as priorities: 

  • Continuously develop and refine the company culture
  • Establish initiatives that support company strategy
  • Propel the company forward at a faster rate than their competitors

Companies should also determine how to leverage the knowledge and insight from their customers to drive employee attitudes and behaviors, and apply that insight (employee and customer) to work for them to fuel innovation initiatives.

The webinar will explore:

  • The importance of aligning employee engagement with customer needs and strategy−employee engagement alone is not enough
  • Understanding the full journey of the customer from initial exposure to the brand to longer-term lifetime value as a customer
  • The latest best practices in capturing and actioning employee engagement and customer equity
  • Aligning metrics and initiatives
  • Demonstrating the links to business performance

The featured webinar speakers will be Matt Roddan, Vice President and Head of U.S. Employee Research, ORC International; and Linda Shea, Global Managing Director Customer Strategies, ORC International.

“ORC International presents a fascinating look at how marketers should align their employee engagement with customer needs that leads to customer lifetime value,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association. “This webinar will show how these measures are tied to an overall organizational strategy that leads to differentiation in the marketplace.”

Marketers are invited to join Loyalty360 and ORC International on May 29, 2014 at 1 p.m. EDT to learn how to successfully integrate customer experience and employee engagement initiatives. For more information, please visit: http://loyalty360.org/conferences/event/integrate-your-customer-experience-and-employee-engagement-initiatives-to-d.

About Loyalty360 
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About ORC International 
ORC International is a leading global market research firm. Its unique, advanced Customer Strategies Framework developed through validated research, allows organizations to measure and monitor the customer experience in a whole new way.

ORC International is headquartered in Princeton, N.J. and has 16 offices across the U.S., Europe and Asia Pacific. Established in 1938, it combines the best practices and latest thinking from its global research programs. The company’s combination of cutting-edge technology, skilled researchers and in-depth industry experience provides clients with the insight to help solve their most pressing business challenges, and to drive their growth in the areas of Customer, Markets and Products, Employee and Strategy.

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