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It is widely believed that the most successful companies gain returns not only from rational consumer decisions, but emotional ones. Achieving true brand loyalty is no small feat, and brands that wish to excel must build exceptional customer experiences that rely on an emotional hook. On December 4, 2014 at 1:00 p.m. EDT, Loyalty360 will host a webinar titled, “Is Your Loyalty Strategy Stuck in a Cycle of Endless Discounting? Five Compelling Approaches to Brand Loyalty,” presented by Bond Brand Loyalty. In this....

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