Loyalty Reads: The Vitamin Shoppe Launches TrueYou Beauty Collection, American Family Insurance Partners with the Colorado Rapids, and More

The Vitamin Shoppe Launches TrueYou Beauty Collection 

The Vitamin Shoppe announced its new TrueYou Beauty Collection, following the success of its TrueYou product line of supplements. The new line is designed to provide natural and ethical beauty products for consumers. 

The TrueYou Beauty collection will feature body wash, body scrub, body lotion, body butter, and hand cream. The entire collection is made with The Vitamin Shoppe’s proprietary Core 5 Nutrient Complex and natural products. 


American Family Insurance Partners with the Colorado Rapids 

American Family Insurance announced a multi-year partnership with the Colorado Rapids Major League Soccer (MLS) team. American Family Insurance is excited to join the growing interest in the MLS. 

American Family Insurance has been a part of the MLS since its 2017 partnership with the Atlanta United. The partnerships have helped American Family Insurance build relationships with soccer fans through soccer’s ability to connect authentically with communities. 


PetSmart Improves Canadian Omnichannel Experience 

PetSmart announced a partnership with Instacart to improve the omnichannel customer experience for Canadian audiences. Through the partnership, PetSmart will offer same-day delivery at 150+ locations across Canada. 

PetSmart shoppers can now use Instacart to purchase more than 7000 products. Same-day delivery will become available to all Canadian customers through the Instagram partnership. 


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