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Mercedes-Benz Partners with Google on Navigation Experience
Mercedes-Benz announced a long-term partnership with Google to innovate auto navigation and driver experience. Through the partnership, the automaker will launch the industry’s first branded navigation experience using in-car data and the Google Maps Platform.
Mercedes-Benz will integrate Google’s leading geospatial offering, including detailed information on locations, real-time and predictive traffic information, and more. The technology will provide Mercedes-Benz owners with an exclusive navigation experience through their cars’ high-resolution screens.
PDI Technologies Reports on State of Convenience Retail Innovation
PDI Technologies released its 2023 Industry Innovators Report. The report analyzes data from top retailers and petroleum wholesalers and focuses on four key areas:
Changes in the macroeconomic environment
Shifting consumer shopping behaviors
Cloud, AI, and cybersecurity
Digital transformation of operations
Krystal Deepens Customer Engagement Through TikTok
Krystal will launch a TikTok campaign to increase customer engagement with the brand. The “Side Chik Mania” campaign pits the QSR chain’s chicken sandwiches against each other in a March Madness style bracket.
Driving deeper engagement with customers through social media, Krystal fans can use a TikTok filter to vote for their favorite sandwiches by tilting their heads. The campaign shows how brands can use social media to interact with customers authentically.
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