Loyalty Reads: IKEA Launches Loyalty Program for Small Businesses, Tim Hortons® Raises Money for Local Charities, and More

IKEA Launches Loyalty Program for Small Businesses 

IKEA announced its new IKEA Business Network loyalty program, offering small businesses access to IKEA Family loyalty program perks and more. The program is designed to help small businesses with cost savings, training, and employee benefits. 

In addition to the IKEA Family perks, Business Network members can access the 5% discount through phone and online orders, interior design services, business training, and discounts on food, health, fitness, and travel through BenefitHub. The program is designed for businesses with 50 or fewer employees, but businesses of all sizes may join. 


Tim Hortons® Raises Money for Local Charities 

Tim Hortons® announced the return of its Smile Cookie® program, allowing customers to help the brand raise funds for local charities. For a limited time, customers can purchase the cookie for $1.50, with 100% of the sale (excluding taxes) going to a designated nonprofit in that store’s local market. 

Each cookie is decorated by a team member, so no two are alike. The Smile Cookie® campaign will run from May 1–7, with select locations allowing guests to decorate their own cookies on May 6. In 2022, Tim Hortons donated $290,000+ to local organizations. 


White Castle Offers Promotions for National Hamburger Month 

To celebrate National Hamburger Month, White Castle will launch a series of deals, promotions, and activities. As the first fast-food hamburger chain in the U.S., the brand will focus the month on its iconic slider. 

Throughout the month, White Castle fans will enjoy: 

  • A free cheese slider and other discounts on May 15 

  • $25 gift cards for $19.21 in honor of the year White Castle opened 

  • 20% off discounts for Craver Nation loyalty program members 

  • Corporate office team members spend time working in food manufacturing plants and bakeries 

  • Induct the 2022 Cravers Hall of Fame 


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