Customer loyalty and communications consultancy, uber, has likened customer loyalty and CRM to the dating game in their latest whitepaper – ‘Nurturing long term loyalty...there’s no such thing as love at first sight’.
Full of hints, tips and advice, uber likens successful loyalty strategy to the dating process, using romantic scenarios to highlight the do’s and don’ts of loyalty and CRM.
Offering advice on driving active brand advocates, uber explains the importance of customer retention and advises brands to take time to ‘woo’ their customers and act on their feedback.
Talking about their latest whitepaper, uber’s Managing Director Sarah Cross, said:
“Brand advocates are the holy grail of any loyalty programme and investing in a customer loyalty strategy is all about rewarding these loyal brand advocates in a relevant and personalised way, but don’t expect miracles straight away.
“Loyalty is not a quick fix. You wouldn’t propose on a first date, you’d enter a learning phase, get to know her (or him), find out their likes and dislikes and make them feel special along the way, and loyalty is no different to this.”
uber works with brands to drive revenue through strategic customer loyalty activity. Whether that’s carrying out customer research for a brand, recommending loyalty activity, or developing, implementing and running a loyalty programme, uber believes customers are your most precious assets, and looking after them means keeping them for longer.
DOWNLOAD THE WHITEPAPER.
About uber
Independently advising businesses on their marketing, loyalty and CRM strategy, we are experts in our field: we design, develop and deliver plans that work.
We have a great deal of experience, with clients from across the retail, fashion, finance, hair and beauty and luxury brand markets.
uber prides itself on daring to be different: we constantly challenge the norm, not afraid to go against the grain to deliver innovative marketing and customer loyalty strategy that we know will work for your brand.
Visit our website for more information www.uber-uk.com