Brands that facilitate digital or social comprise more than one third (36 percent) of the 2017 Brand Keys Loyalty Leaders according to the company’s 21st annual survey.
The New York-based brand loyalty and customer engagement research consultancy examined 740 brands in 83 categories to provide an extraordinarily insightful and comprehensive, cross-category perspective of brand loyalty today.
“Over the past few years, it’s been more difficult for non-digital or non-social networking brands to increase build the kind....