‘Loyalty Landscape’ Released at Loyalty Expo in Orlando

Expo attendees get first look at first-of-its-kind report 

Loyalty360, the marketing industry’s most respected voice in customer loyalty, unveiled a first-of-its-kind report, “Loyalty Landscape: The State of the Industry” at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event is being held at the Hyatt Regency Grand Cypress in Orlando, Florida.

The “Loyalty Landscape” report is a data-driven, confidential assessment of customer loyalty that industry insiders claim is long overdue. The report is based on confidential data shared by some of the top brands and loyalty marketers representing companies of all sizes across a wide swath of industries. The data has been analyzed and compared with entry data submitted by more than 60 brands competing in the inaugural Loyalty360 awards.

“We are getting great feedback from our members about this report,” said Loyalty360 CEO Mark Johnson. “Honestly, this doesn’t surprise me because this is the report our members have been asking us to create.”

The Loyalty Expo also included a special luncheon for Loyalty360 Award winners. Contestants in the inaugural Loyalty360 Awards were among those brands that provided critical data for the Loyalty Landscape.

“It’s really exciting to see these two Loyalty360 productions—the Loyalty Landscape and the Loyalty360 Awards—being presented at the same event,” Johnson said. “This report and these awards are two things our members, who represent some of the best-known brands out there, have been asking us to provide for quite some time.”

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