Loyalty Is a Growth Driver—But Most Brands Are Missing the Personalization Mark

Key takeaways:  53% of consumers say they’re important to their relationship with a brand, with points-based rewards emerging as the most popular program type.  Just 15% of consumers feel the marketing they receive is highly relevant, despite growing expectations for tailored experiences.  Generational and regional differences mean brands need flexible, data-driven loyalty strategies rather than one-size-fits-all programs.  Customer loyalty is becoming....