Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a loyalty number with a family member to fraudulent organizations selling user identities on the dark web. Some fraudsters exploit loopholes in the loyalty programs and “game” the system, while other users can earn a living doing this.
What was once a simple way to earn a free cup of....