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Turning Social Feedback into Increased Customers and Sales; and Moving Past Punch Cards Toward a Card-Linked Loyalty Solution
Two new featured sessions focusing on transforming social data into increased customers and sales, and moving past punch cards toward a card-linked loyalty solution have been announced for the 3rd Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association. The event will be held Nov. 5-7, 2013, at The Westin Galleria in Dallas, Texas. The Engagement & Experience Expo is a golden opportunity for marketers to hear about the latest best practices and emerging trends in customer experience from their peers.
The first featured session titled, How to Turn Social Feedback & Communities into Customers and Increased Spend,” takes a fascinating look at the story of three fiercely energetic entrepreneurs and how their use of technology has elevated customer engagement above industry averages.
Bob Gold, CEO, Gold Mobile; Dwayne Fry, Founder/Principal, The Experience Institute and Chief Strategy Officer, The Republik; and Paul Sansone Jr., Owner, Sansone Jr’s 66 Automall will be the featured session speakers.
This session will present a fascinating cross-section of consumer products, hospitality, and healthcare. Despite the different focus areas, the key to success for all three has been figuring out an engagement approach which marries consumer lifestyle and social behaviors with brand communications. It is through delivering these targeted communications at the right time that each company empowers behavioral change and action.
The second featured session titled, “Moving Past Punch Cards” takes an intriguing look at card-linked loyalty programs. Merchants are looking for an easy loyalty program that works, but the challenge is that most loyalty programs require consumers to carry punch cards, magnetic stripe rewards cards, or mobile phone apps.
This session examines a loyalty solution that links consumer contact information (text or email) with his or her credit or debit card, and enrolls the consumer right at the POS.
Jeff Mankoff, CEO and founder of vPromos; and J.R. Smock, owner of Kwik Kar of Frisco -- one of the country’s largest quick-service automotive service and repair centers specializing in quick oil changes -- will be the featured speakers for the session.
“These two sessions focus on customer engagement from unique and exciting perspectives,” shared Loyalty 360 President Erin Raese. “Attendees will learn about using social feedback in a practical, measurable, and profitable way. Also, they will hear about a real-world case study that engages customers at the point-of-sale.”
Through varied and pivotal content, the Engagement & Experience Expo has keenly informed the industry with the latest trends by which to create relevant, personal, and customized customer experiences.
Some brands that have attended the Engagement & Experience Expo in the past are: Safelite AutoGlass, GAME Group, Sears Holding Corp., RIM, Standard Register, Allergan, GNC, The HON Company, Baylor Health Care System, CEMEX USA, NPR, Sabra Dipping Company, 1st Advantage Federal Credit, Wyndham Hotel Group, Mister Car Wash, Faro Technologies, and Zions Bancorporation.
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit http://loyalty360.org/.
About Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive. For more information, visit http://engagementexpo.com/ engagementexpo.com.
Erin Raese Loyalty 360 http://engagementexpo.com/event/
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