Marketers always need to have unique and effective ways to target their customers -- especially during the holiday season, which is for many brands their make or break point of their respective fiscal years.
Given the fact that consumers have a multitude of touch points today, finding them is a key to engaging them.
Two months ago Capital One and PushPoint introduced new tools to help small business owners target customers, promote products, and drive sales using the latest location-based marketing technology.
Spark Pay, Capital One....