By leveraging the power of local search offerings, businesses can drive significant foot traffic, according to a pair of experts who discussed in the topic a recent Loyalty 360-sponsored webinar, Drive More Foot Traffic with Local Search.
Google+ Local Pages has the highest percentage of local search traffic of any search engine, with 65.9 percent of the market share, said Bill Connard, senior director of product and business development for Rio SEO, San Deigo, Calif. Ninety-seven percent of consumers use this resource when looking for....