For a brand to say it listens to customers is one thing. To truly listen to customers, while acquiring keen behavioral insights that can be leveraged for positive results in the future, is “absolutely critical” for officials with the Portland Timbers of Major League Soccer (MLS).
Cory Dolich, Senior Vice President of Business Operations for the Timbers, talked to Loyalty360 about the profound impact that listening can have on a brand’s emotional connection with its customers.
“As stewards of a sports brand....